Reference Group

A group of two or more individuals who share values and beliefs. Opinions made by them are used by the consumer to make a purchase decision.

Social Class

Social classes are based on similar lifestyles, values, and interests.

Subculture

Subculture groups are based on age, religion, racial, and ethnic differences.

Culture

Culture influences customer behavior in many ways. Ethnic groups, religious groups, and family influence the way we think about certain products.

commercial

Introduction by Mike Sallet

Hello,
My name is Mike Sallet. I have decided to go into Marketing after a year in the Accounting program. I plan to graduate in December of 2011 with a Marketing degree. I look forward to meeting everyone in the class.