Commercials

I have watched ESPN for years and have noticed a trend in their advertising. They mainly advertise their own shows and with athlete endorsed products. In the past they would use humor geared towards men. Now with so many women veiwers, ads have changed to include humoring women even at the man's expense. an example would be the "skinny jeans" Miller Light commercial. Espn has changed with the times. They still use humor with their advertising. Current and ex athletes make make frequent appearnces in ESPNs advertising. ESPN commercials differ from ABC, NBC, and CBS because of the narrwer market. The other networks have a larger variety of show and audiences.

Situational Determinants

Situations determine the use of certain products. Example:Being sick influences a consumer to purchase cold medicines.

Reference Group

A group of two or more individuals who share values and beliefs. Opinions made by them are used by the consumer to make a purchase decision.

Social Class

Social classes are based on similar lifestyles, values, and interests.

Subculture

Subculture groups are based on age, religion, racial, and ethnic differences.

Culture

Culture influences customer behavior in many ways. Ethnic groups, religious groups, and family influence the way we think about certain products.