An example of a good promotional item is the sample lady/guy at grocery stores. I was at Sams Club last weekend and was impressed by the number and quality of food samples they offered. I did buy some jumbo shrimp because I was able to sample it and the price was reasonable.
A bad idea are those scratch off sweepstakes that car lots send out for their sales. They claim that there is a grand prize cash winner to the ticket with the matching number. The reality was that there was no grand prize winner by design. Customers came in and gave their personal information to register and recieve a vacation package which didn't include much of the vacation. It got people in the doors but they often left upset and feeling ripped off.
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