An example of a good trade-oriented sales promotoinal item would be a dealer incentive/rebate on new cars. Really they are nothing more than a coupon but they offer them for a variety of reasons like recent college graduates to commercial use for a truck. They bring customers in for sure.
An example of a bad item would be Point-of-purchase displays. A gas station I visit regularly has a variety of items by the register. Usually items that are about to expire and udesireable. The attendant is constantly pushing them on customers and it gets annoying. They are lucky they have good coffee.
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